INFLUENCERS are the new BLACK
Boost your sales long after Black Friday with influencer marketing
Black Friday 2019 was epic. With prices slashed and percentages plummeting, consumers across the country turned up to stores and scoured online specials with their wallets open, ready to spend. In the wake of the Black Friday hype, both online and brick-and-mortar retailers ramped up their marketing and dropped down their prices, in the hopes of attracting consumers during a time of economic downturn.

The results were astounding – it was the second-largest online shopping day in history, surpassed only by Cyber Monday last year.

As the big day (or rather four-day spending extravaganza) came and went, we can’t help but put it out there that retailers really need to continue to take advantage of the momentum if they want to keep their sales booming. The most effective way to do this is to market products, sales, and services ahead of the festive season, by continuing to entice thrifty spenders to take up ongoing deals. However, amidst all the noise of competitors, it’s important to make your store stand out in the crowd, especially when competing with major retail giants who have popularity on their side.

The aim here is to put your sales promotions in front of the right eyes and ears, so that you are attracting the buyers who are most relevant to your brand. In addition to digital marketing and traditional advertising, an effective way of doing this is to have an influential voice speak to the masses on your behalf.

Working with the right influencers, who have genuine following, engagement and clout, can be the differentiation between making a new sale, and never being known by a customer at all. Consumers are more likely to buy products they see being used by someone they respect or admire, and influencers are now the primary gateway to building your public presence between potential customers.

Working with the right influencers, who have genuine following, engagement and clout, can be the differentiation between making a new sale, and never being known by a customer at all.

Working with the right influencers, who have genuine following, engagement and clout, can be the differentiation between making a new sale, and never being known by a customer at all.

So, if you haven’t already, now is the time to jump on board the influencer bandwagon, especially with gift-giving season just around the corner. Sourcing influencers that are right for your brand is as easy as building a campaign on PR Galleria, and getting your samples to the most ideal influencers who are willing to plug your brand.

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