Influencer Agreement Template

Influencer Agreement


This Influencer Agreement (“Agreement”) between Gap Marketing and Management Pty Ltd and [Influencer's Name] is made effective on the date on which the signing party affixes its signature (“Effective Date”).

1. TERM OF AGREEMENT. The Term of this Agreement will commence on the Effective Date and end on [End Date] or until all deliverables are completed by the signing party.

2. INFLUENCER’S COMPENSATION. The Company will compensate Influencer with monthly payments of $XX AUD ex GST for the term of agreement. Influencer will submit an invoice (with the PO# included on it) to: Gap Marketing & Management, PO Box 218, Darlinghurst, New South Wales 1300, Office: +61 2 9264 0701.

The Influencer will also be provided with the following products: [If applicable]

Such Products are provided solely on an “AS IS” basis with no express or implied warranties or representations of any kind. The above products received do not need to be returned.

3. INFLUENCER’S OBLIGATIONS. Influencer shall provide services and content to the Company as described in the SOW and schedule below.

☑️ Instagram
☑️ Facebook
☑️ YouTube
☑️ Twitter
☑️ Twitch
☑️ Other

☑️ Image post
☑️ Video post
☑️ Live Video
☑️ Tweets

☑️ #ExampleHashtag
☑️ @username

Timeline for social post(s) will be as follows. [If applicable]

If requested, the influencer will provide all posts (including photos, videos and captions) to the Company for review and approval prior to posting (does not apply to live activities).

4. INFLUENCER’S REPRESENTATIONS AND WARRANTIES. Influencer represents and warrants the following:

  1. Influencer owns all rights, including copyrights to Materials. The Services and Influencer’s Materials are Influencer’s own original work and created solely by Influencer (or at Influencer’s direction).
  2. Influencer grants The Company permission to use their name, written submissions, voice, likeness, and (“Content”) in written form, photographs, video, and audio-visual recordings associated with the [brand].
  3. The Materials may be published on the [brand] website and conjunction with [brand] Social Media channels both as organic and promoted posts, as a world-wide, non-exclusive, perpetual, royalty-free license and permission to publish, share and reproduce in these media for both commercial and/or non-commercial purposes.
  4. The Influencer’s image shall NOT be used solely by itself on advertising, marketing and promotional material outside of the channels defined above. Image shall always be used together and in context with the Content and properly credited to the Influencer where possible. This permission will not be transferred to any third party.

5. DISCLOSURE. All Deliverables made during this campaign will clearly and conspicuously disclose any relationship between Talent and Client in compliance with the FTC Guidelines on endorsements and as reasonably directed by Client.

Aside from requirements the Talent shall not, without the prior written consent of the Client, make any statement or disclose or supply any information to any person, firm or company other than the Talent’s professional advisers relating to the Product and/or to the general affairs of the Client coming within the Talent’s knowledge by reason of the provision of the Talent’s services pursuant to this Agreement.

6. GOVERNING LAW. The parties’ rights and obligations under this Agreement shall be governed by and construed in accordance with the law of Sydney, Australia.


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