The four-day event, which was held from September 7-10, in Queenstown, New Zealand, attracted lovers of alpine, music, snow and adventure all over the globe. It was the second Snow Machine festival to take place after a highly successful stint in Japan in 2020.
This year’s event featured a lineup of popular local and international music artists such as the electronic music group The Avalanches, the World’s First Time Travelling DJ Hot Dub Time Machine, and alternative pop band Youmi Zouma, to name a few.
Held in the Adventure Capital of the World, attendees had countless opportunities to experience exhilarating adventures such as bungy jumping, golfing, heliskiing, jet boating, parachuting, white water rafting, hot air ballooning, skydiving, and of course, skiing on The Remarkables and Coronet Peak resorts!
After a day full of activities and aprés ski events, festival goers geared up to dance the night away at the main stage, backlit by New Zealand’s stunning views.
A Simple and Powerful Strategy
Influencer Marketing is a strategy that’s simple yet powerful: connecting brands with VIPs and influencers through sampling products, events, and experiences. PR Galleria’s unique network of celebrities and VIPs made it easy for Snow Machine to invite the right local influencers for their event.
In the increasingly fabricated world of influencer marketing where celebrities are paid to promote a particular product or experience, PR Galleria’s approach of free sampling is a way to create authentic relationships between brands, influencers, and their audiences.
Challenges and Solutions
One of the most challenging parts that PR Galleria had was the language barrier. The list of non-English speaking countries were diverse and PR Galleria’s easily overcome this through its platform. Next was the not only identifying the range of influencers but also reaching them in such a wide geographic area. This is why PR Galleria was chosen because it can scale at such a short time.
Numbers Don’t Lie
The results of PR Galleria’s campaign for the Snow Machine festival speak for themselves.
After engaging just 22 local influencers with a total number of 2,393,601 followers, the campaign generated over 100 content pieces for the event, proving just how effective free sampling is when it comes to driving engagement.
Inviting influencers to attend an event they are genuinely interested in means more authentic content for your brand, rather than jumping straight to sponsored ads. This proves the impact of credible testimonials that the influencers gave – not because they were paid to do so – but because they wanted to.
Rethinking Public Relations
We’re inviting you to rethink the way you connect with your audience and do public relations. Just like what we did for the Snow Machine festival, PR Galleria can help you run and manage a successful influencer marketing campaign and reap its benefits.