The influencer marketing platform market was valued at US$10.39 billion in 2021 and is expected to have a compound annual growth rate (CAGR) of 33.4% until 2030. The unprecedented growth may have emerged from the fact that around 80% of marketers view it as an effective marketing tool while 89% say it works the same way as other marketing channels.
Brand owners are continuously exploring opportunities to tap the best influencer out there who could help promote their products and services. But the search may not always lead to the best results possible because, along the way, brands may land on the wrong niche or may expect too much from what influencers can do. At a glance, some organisations may view influencers as actors who are compelled to exaggerate product strength overshadowing the obvious pitfalls.
This is where influencer platforms, like PR Galleria. come in. Influencer platforms bridge brands with the right target audience by genuinely utilising popular personalities’ visibility and social credibility. PR Galleria, however, is not your ordinary marketing arm.
Establishing Authenticity Amid Skepticism
During the coronavirus pandemic, 96% of people in the UK do not trust what influencers say according to a study conducted by YouGov and Grey London. Trust in social media has declined especially with people more concerned about fake followers, veracity of information shared and abuse of user data. But this should not discredit what genuine influencers can do to brands.
PR Galleria believes that authenticity is important in influencer marketing. As a platform, PR Galleria relies on the experience established between brands and influencers by building genuine relationships. Such meaningful experience materialises when influencers get to use or understand the brands and be able to genuinely narrate their encounter with the product or service.
Authenticity breeds credibility in times when followers doubt what influencers can offer.
Old School But Cool
Product sampling may seem to be a traditional strategy but in the internet world of skepticism and doubt, to see is to believe and to believe is to experience. PR Galleria understands how samples can forge connections between influencers and the brand. If an Instagram celebrity is able to use one beauty product sample, she can attest to the product’s efficacy and come up with an unadulterated review.
Samples are a surefire way to let influencers build a positive perception of the brand. Via PR Galleria, influencers can request samples directly from the brand owners so they can check out products and services that are relevant to their niche.
Growing Bigger with the Right Influencer
Brand identity is an important aspect of influencer marketing. PR Galleria is an agency driven platform propelled by a team of marketing professionals with a deep understanding of digital empowerment and consumer preference. Brand identity is strategically matched with the right influencer whose content is aligned with the brand’s goals.
With a pool of reliable influencers, PR Galleria is able to match brands with the most appropriate content offered by social media personalities and VIPs. More than the influencer’s reach is the choice of niche because, at the end of the day, engagement and brand loyalty drives a brand further forward. Relevance is key in getting the right influencer on board.
But the PRG platform is imbued with freedom where the influencers actually choose to work with the brand. Allowing a direct collaboration between influencers and brands elicits authenticity and control for influencers to craft their story according to their preference and style. PRG gives the influencers the creative privilege to present the brands in the most unfeigned way possible.
Aligning Brand Identity with Influencer Content
Brand identity is an important aspect of influencer marketing. PR Galleria is an agency driven platform propelled by a team of marketing professionals with a deep understanding of digital empowerment and consumer preference. Brand identity is strategically matched with the right influencer whose content is aligned with the brand’s goals.
With a pool of reliable influencers, PR Galleria is able to match brands with the most appropriate content offered by social media personalities and VIPs. More than the influencer’s reach is the choice of niche because, at the end of the day, engagement and brand loyalty drives a brand further forward. Relevance is key in getting the right influencer on board.
But the PRG platform is imbued with freedom where the influencers actually choose to work with the brand. Allowing a direct collaboration between influencers and brands elicits authenticity and control for influencers to craft their story according to their preference and style. PRG gives the influencers the creative privilege to present the brands in the most unfeigned way possible.
Your Buyer’s Journey is our Strategy
Data is crucial when deciding on a PR game plan. The biggest edge of agency driven platforms like PR Galleria over software driven marketing tools is the ability to understand a brand’s target audience. Understanding means analysing the journey consumers go through based on data properly generated, interpreted and utilised.
PR Galleria’s marketing professionals piece together a buyer’s pain points, aspirations, activities and concerns to produce relevant and precise campaigns that resonate with your audience. Mapping out the audience’s persona, demographics, and preferences will help choose the best influencer that can do the job. PR Galleria weaves a campaign strategy that weighs up the customer’s journey in deciding on the ambassador who will effectively guide followers towards favorable actions and sales.
Competitive Campaigns
Influencer marketing is finding the best person to represent your brand in and out of the digital space. PR Galleria understands the importance of synergising all factors to come up with a great campaign. The commitment is simple – establish genuine relationships, evaluate the relevance, consider consumer experience and pool the best talent to implement a successful PR strategy. Committing to coming up with competitive campaigns is leverage, which not all influencer platforms are capable of having.
